Y Pham
Y Pham
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Moc Nguyen

Brand & Packaging

Brand & Packaging

Create a branding and packaging design for Mộc Nguyên cafe and lounge, which is located in Ho Chi Minh city, Vietnam. The packaging project focuses on a unique customized and seasonal limited-edition of the design. While the daily look design is more simple with just icons on a white background, the seasonal packaging are more elaborated. The client expects a simple and fun look to the logo with a twist of traditional illustration to the seasonal packaging design. The logo design must have a strong representation of the Vietnamese traditional drip coffee. The name of the business is to be symbolized and incorporated to the logo design.

The logo design is very minimalistic and modern. The water drop represents the drip coffee; the lines within represent the mountains, which stands for the name of the place (Mộc Nguyên means mountains.) The logo is designed simple while having more illustrations on the rest of the packaging design in order to keep the design clean.

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